Generation Y’s Most Trusted Brands

27 04 2007

From Marketing Daily:

“Talkin’ ’bout my generation…”

So, Outlaw Consulting performed research to find the top 100 most trusted brands by Gen Y (now the 21-27 demo).

The Top 15:

  1. Apple
  2. Trader Joe’s
  3. Jet Blue
  4. In-N-Out Burger
  5. Ben & Jerry’s
  6. Whole Foods
  7. Adidas
  8. American Apparel
  9. Target
  10. H & M clothing stores
  11. Levi’s
  12. Volkswagen
  13. Converse
  14. Vitamin Water
  15. Red Stripe Jamaican beer

According to the article,

“According to an Outlaw Consulting newsletter, the preference for simplification, lean-and-clean styling and all-in-one convenience could be motivated by environmental concerns. In other words, as the “green lifestyle” is something more and more people aspire to, the notion of excess has fallen into disfavor, notes Brickley, who wrote the report.”

Interesting factoid from the story: In-N-Out burger starts employees at $10 an hour. Craaaazy!




One response

27 04 2007

Interesting study and it aligns pretty closely with my assumptions.

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