Generation Y’s Most Trusted Brands

From Marketing Daily:

“Talkin’ ’bout my generation…”

So, Outlaw Consulting performed research to find the top 100 most trusted brands by Gen Y (now the 21-27 demo).

The Top 15:

1. Apple
2. Trader Joe’s
3. Jet Blue
4. In-N-Out Burger
5. Ben & Jerry’s
6. Whole Foods
7. Adidas
8. American Apparel
9. Target
10. H & M clothing stores
11. Levi’s
12. Volkswagen
13. Converse
14. Vitamin Water
15. Red Stripe Jamaican beer

According to the article,

“According to an Outlaw Consulting newsletter, the preference for simplification, lean-and-clean styling and all-in-one convenience could be motivated by environmental concerns. In other words, as the “green lifestyle” is something more and more people aspire to, the notion of excess has fallen into disfavor, notes Brickley, who wrote the report.”

Interesting factoid from the story: In-N-Out burger starts employees at $10 an hour. Craaaazy!

Forbes Top 25 Web Celebrities

Everyone loves a Forbes list, right? I just found the list of the Top 25 Web Celebrities. I’m glad to see that my favorites, Ze Frank and Amanda Congdon, made it in. It threw me off that they called Ze by his real name, Hosea. I’m glad to see that Frank Warren of postsecret.com was in there, too.

I don’t know if lonelygirl15 deserved to be one of them, but she was a phenomenon. I got turned on to Youtube right before she was outed as an actress, so I missed that crazy wave.

Censorship

My hero, Nick Gurewitch, was interviewed in Esquire. His comment regarding what material was off limits for his comic strip was interesting:

Esquire: Is there anything you won’t joke about?

NG: No, I don’t see any reason to avoid a topic. If you can make a powerful enough statement, it provides an understanding of the miraculous and it’s entirely worth its weight in nastiness. You can make a movie like A Clockwork Orange and get away with showing an event like rape, and if contributes to a point that is marvelous I think you’re totally within your right to do so.

Well said, Nick. For those who don’t know how much I love it, go check out Nick’s comic, The Perry Bible Fellowship. Be forewarned, it’s edgy.

Not interesting… Fascinating

Three very fascinating items found recently:

1. How to waterproof items (think digital cameras) with nothing more than two condoms, wetsuit glue, cardboard and anti-desiccant. It’s the Navy SEAL way, dude! (Found at lifehacker.com, which rocks hard.)

The Hole – video powered by Metacafe

2. Biodegradeable newspaper seedling pots! Cool beans!

3. The world map, resized to reflect the percentage of Wal-Mart store “objects” supplied by every country. It’s a bit scary. Found via (deep breath) consumerist.com>kottke.org>fake is the new real>some guy named Benjamin Edwards!

911 Operator and Supervisor biff it… horrible results

This is the worst case of ignorance among health workers that I’ve ever heard… as someone who’s considering a career in health care, I worry about people like this:

A 911 dispatcher in Florida couldn’t tell a man how to perform the Heimlich maneuver on his girlfriend. When the supervisor took the call, he also could not (or chose not t0) tell him how to perform the technique. The desperation in the man’s voice is horrible, and it sounds as if the supervisor had no remorse, calling the caller hysterical then making a joke about the dead woman’s choking problem.

I found this story from this WCBD-TV news report.